One of the greatest things you can do as a company to generate buzz is throw an event. Carl's Jr. is offering a free breakfast sandwich on Wednesday July 4th to anyone who dresses up like Spiderman. Most people will only think about how ridiculous this is or how they can get a free sandwich. From a marketing perspective I see an amazing buzz generator. Think of how many people are going to post pictures on Facebook and share this with their friends. Carl's Jr. could even run a contest for the best Spiderman costume.
This is going to be an amazing win for Carl's Jr. and I'm even considering participating in the event. I love free food. I'm just not a huge fan of sporting a Halloween costume in July.
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